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New and Improved Wraps advancements and improvements for installers and end users 16 • WRAPS • 2 0 2 0 T he automotive wrap market con- tinues to be a popular sector for a wide set of clients, whether that's s p e c i a l i z e d i n d u s t r i e s l i k e e m e r- gency workers who need reflective, durable materials to safely do their jobs, the public transit field to pro- mote municipal programs, or private companies looking to advertise their goods and services. What is more, numbers point to this trend grow- ing in the coming years. A February 2020 report [] by market research firm Grand View Research estimates that the market size of wraps was valued at $3.5 billion USD in 2019 and anticipates progress at a CAGR of 22.5% from 2020–2027. While current global challenges brought on by the COVID-19 pandemic are sure to impact these numbers, espe- cially in supply chains, businesses will still need wraps to advertise and pro- mote their services. So let's take a min- ute to look at some updates, benefits, and advances in this medium. Recent changes Across the board, manufactur- ers contend that they have been regularly improving film constructions so that the overall wrapping pro- cess is more effi- cient and easier for installers. Image courtesy Avery Dennison. Mike Clark is the editor-at- large for National Business Media (NBM) and GRAPHICS PRO magazine. Clark covers essential topics in a wide range of B2B markets through online and print articles and is based in the Denver metro area. Contact him at BY M I K E C L A R K (Right) Installers can consult suppliers and manufacturers for advice on best practices with wraps that are new to them. Image courtesy Arlon/wrapped by Vinyl FX.

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