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22 • WRAPS • 2 0 2 0 I n the fast-paced world of advertis- ing, impressions are vital. Probably one of the most cost-effective ways to make a huge impression in a public set- ting is through a vehicle wrap. Vehicle wraps are an ideal way to promote a busi- ness and help build brand awareness. Over the past decade, improvements in printer technology have helped make the wraps market thrive as well as allow savvy shops to get more creative with projects. Today's wrap shops want print- ers that help provide a distinct competi- tive advantage for higher productivity and profits without compromising qual- ity. A durable printer with consistent image quality at fast speed that is reli- able and continues to run without com- promising quality is on the top of many wish lists. To get a better handle on this market, WRAPS spoke with a number of the lead- ing suppliers in this market and quizzed them on what are the big trends and advancements in equipment. Advancements in Equipment "Over the years printers have become more simplified and easier to use and maintain allowing wrap shops the abil- ity to print their wrap jobs in house ver- sus outsourcing which can ultimately save them time and money," says Chris Padilla, eco-solvent product manager at Mutoh America in Phoenix. "Printers have also become more versatile, allow- ing shops to be more unique. Another change over the years would be printers have become faster while still holding a high-quality image, which gives high- BY B I L L S C H I F F N E R Bill Schiffner is a freelance writer/editor based in Holbrook, New York. He has covered the imaging industry for 29 years and has reported on many evolving digital imaging technologies including wide-format printing and newer electronic digital signage. He was the editor for a number of imaging publications and websites. He can be reached at Promotion in Motion New developments in printer tech- nology helping put the vehicle wraps market on the fast track

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