July '20

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rv-pro.com July 2020 • RV PRO • 93 place, according to Enfield. His company was concerned about finding a price mon- itoring software that could track what was going on in the marketplace. After talking with other suppliers who had programs, MORryde did trials with a couple com- panies before choosing one. "Because of their experience, they were able to bring a lot of issues for us to talk about and consider ahead of time," Enfield says. "We did have to have a legal framework, but it took about four months from the time we decided we were going to do it until we had everything live and ready to go." Earning Thanks By having that monitoring software program observe monitor what's going on with eCommerce, Enfield says keeping track of violators has been more manage- able for MORryde, although the company sends its own violation letters. "They police it and they gather the data," Enfield says. "It would be extremely challenging for us to do it internally; we wouldn't have the manpower to do it." Although the company that inspired Demco to get its MRP policy in place did its own internet monitoring, Northcutt says that company has opted to contract with a third-party software firm to track its MRP products. "It tracks our products every hour by crawling the web and monitoring pricing," he says. "It also sends out the notices to violators, although we have two people internally who watch every day. They handle relations with the retailers." Both Timbren and PullRite do their own monitoring. Timbren's Betournay believes it's possible for his company because it has what he calls a "short product line" and the company group prices most of its products. "We can look online and really quickly see if somebody is either below MAP or above MAP," Betournay says. "If every product we had was priced differently, it would be way too difficult to maintain and monitor it." For its part, PullRite uses Google Ana- lytics, and with five regional sales man- Made of UV resistant neoprene with a rubber backing material 3 Colors available, Charcoal, Blue, and Tan to match your coach Nylon zipper has a 2 year warranty Pockets available for zip ties to secure it to your handle www.strombergcarlson.com comfortable&cool Keep your hand with our colorful

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