July '20

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10 • RV PRO • July 2020 rv-pro.com RV M A N U FA C T U R E R S T oy haulers have experienced a transformation in recent years, from being largely a "NASCAR-looking" product and utilitarian RV to something new with a host of expanding recreational purposes for outdoor adventuring. "The segment has been growing into a new demographic of buyers who seek to use them in new ways," says XLR General Manager Brent Stevens. "They don't always necessarily have 'toys.' We cater to a lot of different people, and that's why in the past year we've redefined who toy hauler buyers are – they're unique from the regular RVer." New to Forest River XLR is the division's tagline, "Action Camping", which was developed to encapsulate the new breed of customers, according to Stevens. The division also debuted a new logo at last year's Elkhart Open House Week intended to rebrand the company as the segment redefines itself. "Our customers take the 'road less traveled.' They can camp on their own if they want and be self-sustaining with generators, large water capacities and a patio on the backend, if they want to," Stevens says. "Our toy haulers are built so they have the ability to take their interests they enjoy with them." Forest River's XLR brand is unique in the marketplace, differ- entiating itself by being a family of toy hauler products that cover a range of offerings, he adds. "From the entry-level customer who just wants to dip their toes into the toy hauler experience to seasoned veterans who live the lifestyle that toy haulers can afford, XLR has a trailer for them," Stevens says. "We have the ability to step our customers up along the way with each product." The array of offerings include the entry-level Micro Boost and Boost, and XLR's laminated products, the mid-level Hyperlite and Nitro, as well as the Thunderbolt, XLR's high-end product – all of RVs for RVs for 'the Road 'the Road Less Traveled' Less Traveled' Forest River's XLR division is building toy haulers for the next generation of RVer, who are using those units to do more than just haul their toys. And XLR is adding new features to let those RVers camp longer than ever. By Rob Merwin Members of the XLR management team (from left to right) Kelly Green, Brent Stevens and Rob McCartney have high hopes for the Forest River toy hauler division this year, thanks in part to new product features, such as MPS Yamaha generators, which allow for extended camping. The three men are pictured here with several XLR models on Buzzard Hill, the highest point in Elkhart County.

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