July '20

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rv-pro.com July 2020 • RV PRO • 11 which Stevens says are designed and manufactured for road and off-road traveling and are updated based upon the latest market research and a focus on constant innovation. That strategy seems to be paying dividends, based upon Forest River's rankings in the toy hauler segment for North America in 2019. Specifically, Grand Rapids, Mich.-based market data firm Statistical Surveys shows Forest River ranks No. 1 in combined travel trailer and fifth wheel toy hauler sales with a 35 percent market share (see Figure 1 on page 12 for rankings of the Top 10 players). (Of note: In addition to XLR, Forest River offerings in the toy hauler segment also include products made by its Cherokee and Vengeance brands.) Yamaha Partnership Gives XLR a Charge XLR recently partnered with MPS Yamaha for a three-year exclusive agreement with Forest River to use its generators in the company's RVs, including its XLR products. "There are many unique advantages that this generator has that the (competing) brand doesn't," Stevens says. "It's 30 per- cent more fuel-efficient, which offers more camping time, and features a pull-start, allowing RVers charge dead batteries without having to jump anything. It also has a key FOB system to start the generator remotely." He adds that Yamaha also has the largest service network for an RV generator in the U.S. XLR's Hyperlite toy hauler is available in more than a dozen floorplans. Representing one step up from the company's Boost toy hauler, the Hyperlite is touted by company officials for its many innovations for a travel trailer toy hauler, including its front automotive windshield and front kitchens. Company officials say those features give the Hyperlite its unique identity. PHOTOS OF XLR TEAM MEMBERS AND FACTORY FLOOR IMAGES BY STEVE TOEPP/ MIDWEST PHOTOGRAPHICS/ PRODUCT PHOTOS COURTESY OF XLR

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