July '20

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12 • RV PRO • July 2020 rv-pro.com "Yamaha has been developing this product for the past five years and they reached out to us last year," says Stevens, adding Forest River has been installing the products since June. "We began a lot of testing with it, from in-house and third-party testing to dealer feedback on its potential implementation, because it represents a big change for us with multiple considerations. "It's going to give us a huge competitive advantage." XLR also receives lot of input data from its retail customers through social media, which it now has the ability to access in a timely manner in order to inform its designs and builds, he says. As a result, XLR has innovated by introducing features such as a high-tech tire pressure monitoring system to help reduce blown tires and other related issues. "The TPMS also monitors hubs in order to detect if bearings aren't properly greased, in which case the RVer will be alerted if there's a heat concern developing." A component of XLR's (XLR is an acronym for Extended Living Recreation) rebranding is the company's "XTRA Built" initiative, which defines its mission to make products that last longer, function better and provide an improved RVing experience for toy hauler consumers, who place extra demands on their units. Each XLR series has its own XTRA Built features, although they share some commonalities, such as a wide-frame stance for cornering and avoiding tilting, and a 1-1/2-inch drain system that improves winterization by quickly evacuating and flushing out the entire freshwater system. Other XTRA Built highlights across all XLR products include Forest River 35.0 * Keystone RV 10.2 Heartland 10.0 Grand Design 9.9 Jayco 5.4 Dutchmen 4.3 Eclipse RV 4.1 Genesis Supreme 3.6 Coachmen 3.0 KZ RV 2.4 Stevens says Forest River's XLR brand is unique in the marketplace, differentiating itself by being a family of toy hauler products that cover a range of offerings. Figure 1 Top 10 Toy Hauler Makers by Market Share Percent: 2019 * Forest River includes XLR, Cherokee and Vengeance Source: Statistical Surveys 0 5 10 15 20 25 30 35

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