July '20

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16 • RV PRO • July 2020 rv-pro.com doubled in the first quarter and McCartney was expecting an increase in June. "They've been extremely well-received with a healthy backlog to carry us through the summer – we've dialed in and hit the mark." XLR Dealers Share Optimistic Outlook for 2020 In view of the coronavirus pandemic and the market uncer- tainty it presents, Stevens, Green and McCartney reached out to their dealer partners to get a pulse on how consumer sales were progressing. "We didn't know what was good in the backlog and what wasn't," Stevens says. XLR executives contacted their biggest dealer, Fun Town RV in Cleburne, Texas, which decided to have an online sale amid the coronavirus pandemic, offering zero percent down, no payments for 90 days, and waived delivery fees. "They had a huge response to that," McCartney says. "It really made us feel better about the direction the industry was headed despite the crisis." Separately, the XLR execs learned from Brett Parris, of Parris RV in Murray, Utah, that the state's governor had opened camp- grounds and the dealership sold north of 100 RVs across different manufacturers in seven days. The XLR team was concerned there might have been initial apprehension as to whether consumers would have purchasing hesitation and delay an RV investment until there was a clearer economic picture. "But the vast majority of our dealers told us, 'No, keep the units coming – let's go," McCartney shares. "People realize that RVing is a safe way to vacation and be close to their family throughout the pandemic," Stevens says. "They don't want to get on a plane or hop on a cruise ship right now – there's too many uncertainties. RVs represent a key opportunity." XLR's Nitro fifth wheel toy hauler represents one step down from the division's flagship Thunderbolt product, but still comes very well- equipped, with a contemporary interior design package. Exterior features include a gel-coat fiberglass exterior and a fiberglass front cap with an automotive window. The garage is equipped with a 30-gallon fuel station and 5,000-pound cargo tie-down straps.

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