RV PRO

July '20

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64 • RV PRO • July 2020 RV PRO SPECIAL SECTION Good Deeds Amid COVID-19 Southwire Plans Three Waves of COVID-19 Support Southwire's long-standing tradition of giving back led the company to expand its giving efforts throughout 2020 in response to COVID-19 with a focus on hunger, education and hope for the holidays. "Southwire has always sought to give back and improve the quality of life in the communities in which we live and work," says Rich Stinson, Southwire's president and CEO. "Our commitment to expand our giving efforts to help support COVID-19 relief builds upon our company's principle of supporting those in need with our time, talent and financial resources, and we are pleased to join others who share this vision as we all con- tinue to respond to this global challenge." Southwire's donation, totaling $1 million, will be made in three phases, which focus on hunger, education and hope for the holidays. These donations will be divided out through the rest of the year and will provide meals, school supplies and more. The first phase of giving will be activated in the early summer months and will provide families in need with meals. As of April 30, more than 30 million Americans have filed for unemployment, and 55 million students are out of school – many of whom rely on school meals. Southwire, a supplier of electrical wiring solu- tions for the RV industry, will be donating a total of $500,000 to Feeding America, the nation's largest domestic hun- ger-relief organization, and other similar international organizations in its communities. For every dollar given, Feeding America provides 10 meals to those in need. The second phase of the donation will take place in late summer and will connect with Southwire's continued commitment to education and our annual Back to School event. For the past 16 years, Southwire has held back-to- school events at many communities across the company, but this year's efforts will have a larger impact than ever before through a committed contribution of $250,000. With this commitment, the company will be able provide more than 25,000 bags of free school supplies to families and children in its local communities who need them most. "We are in truly unprecedented times, and our leaders recognize that, now more than ever, we must find a way to support our communities," says Kristian Whittington, manager of communication and engagement. "We are not reinventing the wheel; rather, we are increasing our existing Giving Back efforts because there is a much larger need. This is one of the largest donations we've ever done, and I'm incredibly proud to see it come to fruition at a time when our nation and world need it most." The third, and final, phase of the donation focuses on hope for the holidays and will take place during the months of November and December. Southwire knows that the economic impact of COVID-19 on families won't subside quickly. With that in mind, this phase of giving allows the company to consider expanded ways to pro- vide support, gifts and hope to its communities during the holiday season. Each of Southwire's 23 Giving Back communities will work with local organizations to identify specific needs at the time. Many of Southwire's community volunteerism and giving efforts flow through its nonprofit organization, Project GIFT, which stands for Giving Inspiration for Tomorrow. Project GIFT began 15 years ago when a team of 10 employee volunteers traveled to Waveland, Miss., to assist with a Christmas event planned for victims of Hurricane Katrina. Since then, Project GIFT has grown from 10 to more than 1,200 employee volunteers and has created a footprint of 23 Giving Back communities around the world. Southwire is donating $1 million in response to COVID-19, with a big focus on addressing hunger.

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