July '20

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ening the RVs he finds at auctions in Boise, Las Vegas, Spokane, Wash., and Salt Lake City, that eventually are purchased by cus- tomers in Idaho and throughout the western U.S. The money that some might use on frills has other uses at Leisureland. "We put it into our product and our processes and our people, just like (Camping World CEO) Marcus Lemonis would say. I'm a big fan of 'The Profit' TV show. That's my guilty pleasure," he says. "I like his business sense." Business Began with Forlorn Fleetwood Trailer The DeHoffs have plenty of business sense of their own, too. After all, Leisure- land owes its existence to a forlorn 1979 Fleetwood Wilderness travel trailer that once sat in Carina's backyard. The couple had begun dating in 2009, while DeHoff was in the Air Force and Carina ran her own company. On the side, they restored cars and motorcycles as a profitable, but small, hobby. Then, as they steadily saved their earn- ings, Carina asked DeHoff if they could tackle the Wilderness. It was a mess, he says, that probably should have been crushed, but instead, he agreed to rebuild it anyway. After a year of fits and starts, the restoration was complete, and two days later the trailer was sold for exactly the amount Carina paid for it. Nonetheless, the couple continued flipping RVs, and by 2012, the only way around the four-vehicles-per-year law that allowed private citizens to sell in Idaho was by forming a company. Once the ink was dry on their paperwork, the DeHoffs began renting space on Boise car lots to display their units. That eventually led to a rewarding arrangement two years later at what would become their present location, a satellite store of a larger auto dealer. "Two turned into four, four turned into six and then I was basically asked to run that lot and I started learning about rv-pro.com July 2020 • RV PRO • 75 On page 74: John DeHoff and wife, Carina (both center), are joined by the Leisureland RV staff to celebrate the dealership receiving an honor for being a successful veteran-owned Idaho Small Business in 2019. The photo at left highlights details of the recognition. Leisureland RV got its start retailing used RVs, which still account for a good portion of its total inventory.

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