July '20

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being a salesperson. This was while I was active duty. We were open on the week- ends and by appointment and after I was off work, we would go in and show these RVs," he says. By October 2014, DeHoff had retired after 25 years of Air Force service and told the lot owner he and Carina would open their own dealership the next month. (She had already closed her water systems busi- ness to spend more time restoring RVs.) While the couple lived on his military pay, all the profits from flipping units were rein- vested in the new venture. The final part of the equation was added when DeHoff was told he could assume the lease. After that, things took off. "We were in an old secretary's office, about 150 square feet, in the main building. That was our sales office. Our lot was where it's at now, but wasn't nearly as improved," he says. "We were in a little 30-by-40-foot shop that we rented at the back of this complex. Within three months, that shop was too small, then we went to a 30-by-70-foot shop on the same complex. Within four months, that was too small, then we went to the back building where we're at now in a 6,000-square-foot area and in six months that was too small, so then we expanded and moved an entire wall, taking on 10,000 square feet. "During that time, we kept expanding, reinvesting, and building inventory over the course the next three years," DeHoff says, noting Leisureland doesn't use a flooring lender but pays for every auction unit with cash. "We didn't even take a paycheck until around 2017, when our CPA said we were making too much money," he adds. That was a pivotal year in another way, too, he says, as Leisureland took on its first new line, Forest River's Work and Play line of toy haulers. Those RVs had moved well for DeHoff as used units, so he figured new models also would sell well. Leisureland is Work and Play's sole dealer in the Gem State. In 2018, DeHoff took on Sandpiper destination trailers, another Forest River product that blurs the line between con- ventional RV and park model. The addi- 76 • RV PRO • July 2020 rv-pro.com Master technician Jeff Black works atop an RV in Leisureland's service center. Parts Manager Al Martinez helps a customer on the phone in the parts and accessories shop. Below: Bryon Barner, porter, wipes down the back of a trailer after it has been serviced.

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