July '20

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rv-pro.com July 2020 • RV PRO • 87 Product upgrades often emerge from feedback from dealers and customers. Westervelt says he listens to all of their comments and works to integrate the best ones into his product lines. "I talk to our dealers every day and I ask them if people have any complaints, or what they like about a product," he says. "I listen to what they have to say, and the next time I'm ready to do an upgrade, I take those comments into consideration." He says he doesn't wait for trade shows to debut new products, but that they are introduced as soon as they are tested and he is convinced they are ready for the market. "After I've done a lot of lab testing, a lot of testing in the field, and we get the videos and we get all the paperwork done, then we will release the product," he says. Products Proudly Made in the U.S.A. NSA RV touts itself as producing the best-in-class maker of tow bars, which is all the more impressive considering that the business operates out of a modest 20,000-square-foot facility and employs about 15 people. The company does all of its manufacturing in-house with its own CNC equipment. "We do our own assembly work, our own powder coating and our own anodizing here in the facility," Westervelt says. "We do everything in-house as much as we possibly can. I don't like to outsource anything." He says he believes one of the reasons customers buy from NSA is that all of the products are made entirely in the United States. He says it's a big selling point. "When you sell products to distributors, you never know where they are selling it," Westervelt says. "It could be Canada, Texas, Florida, California or Washington." Westervelt puts in long hours at his busi- ness, striving to gain a greater market share for NSA. The day usually includes a con- versation on sales strategies with Raymond Padgett, managing partner of manufacturer rep firm ARC Representation, which assists NSA with its sales and marketing. Padgett says product reliability is a big differentiator for NSA, which stands firmly behind its products, offering a limited life- LIMITED LIFETIME WARRANTY Safety cables are included Stowable on motorhome All steel 12,000 lb towing capacity Integrated tow brake Non-binding legs READYBRAKE.COM 620.365.7714 Includes patented Ready Brake supplemental brake system that's integrated into the head of the bar! Ask about our

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