GRAPHICS PRO

July '20

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STEP ONE CASSIE GREEN, EXECUTIVE EDITOR 2800 West Midway Boulevard, Broomfield, Colorado, 80020 ( 800 ) 669-0424 | ( 303 ) 469-0424 | FAX ( 303 ) 469-5730 W W W. G R A P H I C S - P R O. C O M PUBLISHER DAN PECKHAM dpeckham@nbm.com EXECUTIVE EDITOR CASSIE GREEN cgreen@nbm.com MANAGING EDITOR MATT DIXON mdixon@nbm.com EDITOR, SPECIAL REPORTS / SPECIAL PUBLICATIONS CARLY HOLLMAN chollman@nbm.com EDITOR, GRAPHICS PRO DAILY ALEXANDRIA BRUCE abruce@nbm.com ART DIRECTOR ERIK WOGEN ewogen@nbm.com GRAPHIC DESIGNER IVETH GOMEZ igomez@nbm.com MEDIA CONSULTANT AWARDS & ENGRAVING MARKET RYAN APPLEBAUM rapplebaum@nbm.com MEDIA CONSULTANT PRINTWEAR MARKET DESIREE DELFRARI ddelfrari@nbm.com MEDIA CONSULTANT SIGN & DIGITAL GRAPHICS MARKET SARA SIAUW ssiauw@nbm.com PRINT SALES SUPPORT SYDNEY KOCHEVAR skochevar@nbm.com DIGITAL SALES SUPPORT JEFF WEMMELL jwemmell@nbm.com CONTRIBUTING WRITERS EDITORIAL ADVISORY BOARD DIRECTOR OF SALES JAMES "RUGGS" KOCHEVAR jkochevar@nbm.com EXECUTIVE TRADE SHOW SALES MANAGER BRANDY JAMISON-NETH brandy@nbm.com SENIOR TRADE SHOW SALES MANAGERS KATIE DITALLO kditallo@nbm.com DAMON CINCOTTA dcincotta@nbm.com EVENT SERVICES MANAGER JACKIE RAMSIER jramsier@nbm.com EVENT SERVICES COORDINATOR JOIE MARTIN jmartin@nbm.com EXHIBITOR TRAINING COORDINATOR TYLER WIGGINTON twigginton@nbm.com PRESIDENT DAVE POMEROY VICE PRESIDENT / AUDIENCE & EVENTS LORI FARSTAD VICE PRESIDENT / FINANCE KORI GONZALES, CPA DIRECTOR OF CONTENT REGAN DICKINSON DIRECTOR OF TECHNICAL SERVICES WOLF BUTLER CEO & OWNER ROBERT H. WIEBER, JR. ERICH CAMPBELL, MIKE CLARK, JENNIFER COX, RUTH DOBBINS, BOB HAGEL, CHARITY JACKSON, CHERYL KUCHEK, SUSAN MATTINE, AARON MONTGOMERY, MARK OATIS, CINDY RICHARDS, STEPHEN ROMANIELLO, RICK WILLIAMS, LON WINTERS DAN BAREFOOT, ERICH CAMPBELL, MATT CHARBONEAU, DANE CLEMENT, BOB HAGEL, KERRIE MALLORY- THOMPSON, BRADEN TODD, LON WINTERS WHAT MAKES US SPECIAL C an you hear it? The whisperings of re-openings, relaxing of shelter-in-place mandates, the thump of a "Closed" sign being flipped to "Open"? For what has been nearly the majority of 2020, the world has experienced something unprecedented, and the graphics industry has not been immune. But I'm not surprised at the stories of hope, survival, and community that have blossomed from what feels like such a terrible event. Why? Because this industry is tough, solid, and flexible. It's an industry that's special. As we begin to move into this next phase where businesses re-open, when people start to emerge from their homes, and when shops start to regain some sense of normalcy, it's hard to predict what the future might hold. Our first big pivot came when things were shut down, when events were canceled, and we survived that. It's likely we'll experience yet another pivot, but we're ready for that one, too. As we embrace summer, holidays, and all the things this time of year brings with a new set of guidelines, don't forget to turn through all the pages of this magazine. This month focuses in on Specialties—what is it that makes you stand out? In this time of regrowth, you will find coverage across a multitude of technologies and business tips that will help you shine and get the customers you want and need. WANT TO KNOW MORE? Feel free to give me a call directly at 720-566-7278 or email me at cgreen@nbm.com. IN THIS ISSUE: SUBLIMATION APPLICATIONS: learn all about specialty materials, unique substrates, and how to overcome the challenges they present. AMERICAN-MADE: this special product feature puts the spotlight on substrates, tools, and equipment that's made in the USA. Yard Signs: why has this sig- nage product burst into popularity and how can you take advantage of it? 8 G R A P H I C S P R O J U L Y 2 0 2 0 G R A P H I C S - P R O. C O M (Image courtesy Unisub)

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