GRAPHICS PRO

July '20

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A W A R D S & C U S T O M I Z AT I O N 2 6 G R A P H I C S P R O J U L Y 2 0 2 0 G R A P H I C S - P R O. C O M T H E R I S I N G T I D E O F B U S I N E S S new business partners to a multi- level marketing (MLM) program. You know all of the inside stories and your designs hit home. You know what makes someone smile, and the price point goes out the window as the perceived value goes through the roof because they get their own personalized coffee mug. Even adding the word "personal- ized" to coffee mug in the search suggestions reduces the search vol- ume to less than 15,000 per month. Use the phrase Rodan and Fields (an MLM company) Coffee Mug and there are only 20 searches a month, so you have this market to yourself. You don't have to worry about spending money on Google Ads, you just have to tell your cur- rent network. It is imperative to find a niche and then own it at a level that makes it impossible for anyone else to stand out in it. (Image courtesy Aaron Montgomery) As you keep making your ideal customers happy, they tell others, and business is going to grow for you with- out extra effort on your part. (Image courtesy Stahls')

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