July '20

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F amily ties often set the course for a successful, long-term business. With Gravity Graphics' David Kearsley, majority owner, this is very much the case. Kearsley says his entry into the graphics world came from his father, who originally owned an accounting firm. Busi- ness was generally busy through the spring- time with tax season but tended to taper off from the summer into the fall. Based in Vic- tor, Idaho, a smaller region where three towns make up one school district, the Kearsleys were interested in finding a new inroad into drumming up new customers all year long. EARLY DAYS In 2002, Kearsley's father purchased a plotter and 32-inch digital printer, focused on printing vinyl signage and door detail. As the business, dubbed Sign It Now at the beginning, gradu- ally started to gain traction, David headed off to college in 2004 to earn an accounting degree with the intent of returning to handle that end of the business for his father. At that point, "…it was just (a business) that generated a little bit of cash flow, and that was all it was intended to do," Kearsley notes. During his college tenure, he says he maintained an avid interest in things like mechanics, saying he considers himself a bit of a "gearhead," always curious about how machinery works and learning more about processes. SHOP PROFILE: GRAVITY GRAPHICS BOOMING BUSINESS IN THE TETON VALLEY B Y M I K E C L A R K 5 2 G R A P H I C S P R O J U L Y 2 0 2 0 G R A P H I C S - P R O. C O M

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