July '20

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Returning to town in 2009, Kearsley says his father pitched him the idea of coming to work for Sign It Now full-time after his sister, who was initially working at the business, moved away. "I'd never really been involved in the business, and it all kind of dropped in my lap," he adds. Kearsley says he immediately dove in and started teaching himself sign design fundamentals, including the SAi Flexi print-and-cut software suite. In addition to self-educating, Kearsley points to other resources that helped him learn the industry. "We had a really good sales rep at the time who talked with me and determined what I needed," he explains, adding that the representative suggested he attend some wrap installation classes. "This was around 2010, and many things were starting to change with air egress and innovations like that." Kearsley attended a 3M wraps course with Matt Richart, co-founder of DigitalEFX Wraps and certified installation trainer, and says that the seminar made him realize that the shop needed to invest in an ample printer to offer wraps. "I learned about the importance of (using) quality vinyl and a reliable printer," he adds. "I also recognized the ability a solvent printer can give to a shop." RAMPING UP With the 2009 Great Recession still looming, Kearsley says the business invested in a printer and a laminator. Despite it being a risky investment amid an uncertain time in the economy, he says it opened up the doors to multiple revenue streams like stickers, signage, thermal transfers, and banners. From there, Kearsley began to hone his wrap installation technique, bolstered by his mechanic's knowledge and experience. The location also worked in his favor, he points out. "Everybody in our area had a bad taste in their mouth about what a wrap looked like," Kearsley says. At that time, he states, most local installers weren't taking extra steps like removing door han- Above: Gravity Graph- ics is based in Victor, Idaho, and serves the greater Teton Valley region. Opposite: Since the business's early days, Gravity has refined its wrap instal- lation techniques and output capabilities. (All images courtesy Grav- ity Graphics) G R A P H I C S - P R O. C O M 2 0 2 0 J U L Y G R A P H I C S P R O 5 3

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