July '20

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G R A P H I C S - P R O. C O M 2 0 2 0 J U L Y G R A P H I C S P R O 5 5 Charged with the prior experience of taking over a business during a significant economic downturn, Kearsley looks at the current state as challenging, but also be- lieves that adhering to the standards the shop already stuck to before the corona- virus crisis will pull them through. The rebranding from Sign It Now to Gravity Graphics has been part of paving the road forward, he points out. Within the last month, he's even gone so far as to bring on additional summer help. "We plan on continuing to grow," says Kearsley, detailing that earlier this year, the company purchased a transit van for the frequent trips to Jackson Hole. With that vehicle, Gravity plans to make deliveries and off-site installs, as well as sidestep one of the biggest challenges with pandemic- related hurdles—storefront closures: "Through (the coronavirus crisis), many businesses have become accustomed to curbside delivery, and if they didn't, their storefront becomes somewhat useless." Using the transport van as a mobile billboard, Kearsley says he and his team are not only able to deliver products and travel to installs efficiently, but also adver- tise Gravity Graphics' full range of services with a decorated vehicle. Coupled with a comprehensive website, he sees these tools as essential to enduring through a global crisis and finding more custom- ers. And despite the sometimes grim and challenging conditions such events pres- ent, Kearsley also urges the importance of maintaining a passion for the craft. "It's important to remember how fun this industry is," he says. "I've seen a lot of people continue (despite the current chal- lenges), and I think it's great because they have a lot of solid ideas." From an accountant's idea to make some extra money throughout the quiet season to a bustling, successful graphics business, Gravity Graphics stands to face the road ahead with several tools and resources. For more information, visit www.gravity- GP MIKE CLARK is the editor-at-large for GRAPHICS PRO magazine and parent company NBM. He previ- ously served as the associate editor for Printwear and Sign & Digital Graphics magazines. Contact him at Top: Customized signage is a common request for the shop. Above: The business creates signage for storefronts that need to meet specific city and town codes.

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