July '20

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5 6 G R A P H I C S P R O J U L Y 2 0 2 0 G R A P H I C S - P R O. C O M I f you are like just about every other professional in the graphics business, you've had to diversify in order to survive. That has meant getting out of your comfort zone and finding new markets, new customers, and new applications. While you may have all the equipment you need to service these new applications, you may not be up to speed on all the graph- ics film options that are available. Learning more about specialty graphics films may even identify some new business opportu- nities that you hadn't considered before. Specialty graphics films are products de- signed for niche applications, as opposed to the everyday films that you have on the shelf for general signage needs. You can find specialty window films; floor- and wall-covering films; vehicle-wrapping films; sign cut films; and specialty tex- tured, metallic, and special-effects films. Don't limit yourself to those that you are already familiar with. There are all sorts of different visual presentations and effects out there, and new specialty films are in- troduced all the time. Specialty films may have other important properties besides visual presentation. A specialty film may be the preferred choice because of its high or low durability, its re- movability, or even its price. For example, if you're producing graphics for a trade show that are only going to be up for a week, you might save money using a niche product in- stead of the more expensive standard film. The 3M Scotchlite Print Wrap Film 780mC-10R is an example of wrappable reflective film. (Image courtesy 3M) B Y C I N D Y R I C H A R D S Now is the Time to Get to Know SPECIALTY GRAPHICS FILMS S I G N A G E & P R I N T I N G

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