July '20

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5 8 G R A P H I C S P R O J U L Y 2 0 2 0 G R A P H I C S - P R O. C O M FILMS FOR FLOORS Four months ago, not many places were us- ing floor graphics. Today, almost every busi- ness has a need for floor signage. There are specialty films for floors, but you need to ask some questions first: • Is the graphic going to be indoors or outside? • Will foot traffic or vehicle traffic come in contact with the graphic? • What kind of substrate will the graphic be applied to? • How long does the customer want the graphic to last? Smooth, flat indoor substrates are usually the easiest to install. Typically, a calendered film 3- to 4-mil thick with removable or permanent adhesive is ideal for these types of applications. If a speedy installation is important, however, you might prefer a specialty film that allows for easy removal of air bubbles, which makes the film simpler to apply. Rough or textured indoor substrates can be a little more difficult to install. They usu- ally require a cast vinyl to conform with the peaks and valleys of the texture. Sometimes a heat source is used to soften the film dur- ing install and allow it to conform more eas- ily. There are also specialty films and over- laminates for these different surfaces. A specialty application growing in popu- larity is installing short-term graphics on low pile carpet for special events in hotels and conference centers. For these short- term applications, we recommend a perma- nent adhesive calendered film. FILMS FOR WALLS Wall graphics have become increasingly popular in retail, restaurants, schools and universities, hotels, and even in the home. When travel and tourism eventually re- sume, hotels, airports, and convention cen- ters may be looking to invest in new wall graphics and signage. As with floors, you need to understand the surface that you're putting the graphics on before you select the film: • What type of paint and finish is on the wall? • How long has it been since it was last painted? • Does the paint have low to no VOC content? Is it oxidized? • Does the wall have a textured or smooth surface? Is the wall curvy? • Will the graphic need to be removed? How long will it need to last? The staple of wall film options is a matte, 6-mil calendered film with removable ad- hesive that can be contour cut or used as a wall mural. It is recommended for smooth interior walls without low to no VOC wall paints. A popular specialty film for smooth in- terior walls is a textured calendered film. Those from Avery Dennison come in three finishes—crushed stone, stucco, or can- vas—with either a permanent or removable adhesive. Other specialty films are designed for textured surfaces indoors and outdoors. Learn to ask the right question for the job, especially focusing on what the end user's ex- pectations are. It's never as simple as, "Hey, I want to do a wall graphic." If at all possible, go onsite to examine the surface in person. Don't base your film selection on a photo or what the customer tells you over the phone. And don't assume. Test. Always test. SIGN, WINDOW, AND ARCHITECTURAL FILM OPTIONS The point of signs, signage, and POP dis- plays is to get attention. Designers should consider special effects films. For example, some of the special effects in Avery Den- Stone films, such as the Avery Dennison MPI 2600 Stone Texture Wall Film, add dimension of both color and texture to a printed design. (Image courtesy Avery Dennison) An example of how the Avery Dennison MPI 2600 Can- vas Texture Wall Film was used to turn an interior sur- face into a work of art. (Image courtesy Avery Dennison)

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