August '20

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A P P A R E L D E C O R A T I N G 3 6 G R A P H I C S P R O A U G U S T 2 0 2 0 G R A P H I C S - P R O. C O M S T I T C H S O L U T I O N S Think about ways that you can make it easier and/or faster for the families in your community to get the gear their students need. Cre- ate an online web store that displays all of the apparel and product options with the de- signs including the school name, mascot, Class of 20XX, Prop- erty of [school name] Athlet- ics, [sport] Mom, [sport] Dad, and other classic designs. There are a lot of streamlined digital solutions available now that make creating a custom web store easy and affordable. Many of them even have a feature that makes it easy for you and the community to show support for the school by including a small donation to the school or boosters with purchase. Email me and I can send you a list of companies that offer custom web store solutions. Even as schools are working to navigate how to deliver education amid this pan- demic, they still have a desire and need for apparel and products showcasing their school name, mascot, colors, and athletics. As a local business, you are in the perfect position to provide these custom products to your community so that they can shop local and get the products they need. The world has changed, but the need for decorated, customized apparel and products has not. Serve your community and the educational systems within it by helping them meet their needs for these products. GP JENNIFER COX is one of the founders and serves as president of the National Network of Embroidery Professionals (NNEP), an organization that supports embroidery and apparel decoration professionals with programs and services designed to increase profitability and production. You can contact her at Customized string bags and other gear bags are great items to offer athletes. (Image courtesy Lisa Brinker, Brink Ink Screen Printing & Embroidery) Left: Lanyards and customized key fobs have jumped in popularity among students. (Image courtesy Amanda Fer- guson, Your Name Here Embroidery) Right: Don't forget about all the adults that are involved in the school. These folks want to sport apparel and products that show their affiliation with the school system. (Image courtesy Lisa Brinker, Brink Ink Screen Printing & Embroidery)

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