RV PRO

August '20

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rv-pro.com August 2020 • RV PRO • 11 Amber Selking Vice President of Leadership & Culture Development LIPPERT COMPONENTS When Dr. Amber Selking joined the leadership team of Lippert Components in 2018, the leading RV industry supplier was in the midst of a sweeping internal transformation. While the company had a track record of financial success, LCI's internal culture just three years earlier stood at a crossroads. The Elkhart, Ind.-based company had a reputation for driving employees hard and not paying well, CEO Jason Lippert told the South Bend Tribune in a 2018 interview. As a result, LCI had 110 percent annual employee turnover. An expert in applied sport and human performance psychology, Selking spent nearly a decade coaching individuals, businesses, organizations – even the Notre Dame Football team – on lever- aging mindset and leadership to drive sustainable results. Sensing an alignment between Selking's area of expertise and LCI's emerging focus on its team, Jason Lippert brought Selking on to lead People Performance, ultimately promoting her to vice president of leadership and culture development. In her current role, Selking heads up leadership, personal performance, corporate and community impact and LCI's Lippert Academy for Leadership. Launched last year, Lippert Academy for Leadership is a separate division of the company serving external businesses, nonprofits and individuals with on-site training and leadership development programs, executive coaching, speaking engagements and a two-day in-house leadership development experience. "We're developing a model of work here at Lippert under the cultural umbrella of 'Everyone Matters,'" says Selking. "We want to make work a place that builds health and wholeness into indi- viduals who want to take care of each other and their community, because we believe business can and should be a force for good in our world." Selking says that driving philosophy is one reason LCI sought to extend its reach through the academy, providing support to business leaders in the RV industry and beyond, whose exposure to leadership development resources is often limited. These are relationships Selking says she hopes to develop further as she continues to gain depth in the RV industry. Describing her foray into the RV world as fast and furious, she says she is grateful to her mentors in LCI senior leadership – CEO Jason Lippert, Chief Sales Officer Andy Murray, Senior Vice President of Oper- ations Ryan Smith, Chief Information Officer and President of Aftermarket Jamie Schnur and Vice President of Customer Sup- port Services April Klein – for helping her get a handle on both the business and the industry. Meanwhile Selking continues to forge relationships in the local community, earning her recognition for demonstrated career success and community engagement as part of the Michiana "40 Under 40" 2020 class. As for her foray into the male-dominated RV industry, Selking describes her experience as exhilarating. As a former athlete who comes from a small business family, Selking says the industry's competitive and fast-paced nature feel familiar to her. "These are people who work hard and know how to handle both success and failure," she says. "RV people have a grit in them, and at the same time they are very relationally driven. I have an affinity and passion for that." Profiles of Remarkable Women

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