August '20

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18 • RV PRO • August 2020 rv-pro.com Alexis Reed Chief operating officer UNITED STATES WARRANTY CORPORATION From her seat at the helm of a woman-owned vehicle service contract firm, Alexis Reed is no stranger to traditionally male-dominated indus- tries. As the COO of United States Warranty Corporation (USWC), she's logged many hours with major players in the RV, marine and pow- ersport spaces, while expanding the company's growing business portfolio. "I've never really had an issue with it," says Reed, who adds that the landscape for women today looks very different than it did more than 15 years ago when she joined USWC as a recep- tionist. "People understand that we have a job to do and that we're going to do what we need to do it well. There's also an understanding of women being in power roles." Reed's personal journey to a power role came on the heels of a long and varied career within USWC, where she had the opportunity to work in all parts of the organization. Starting in the business right out of high school, Reed counts her ascension up the leadership ladder among her many accomplishments. As Reed has grown in her career, she has also played a critical role in USWC's growth. Founded in 1975 in Cleveland, USWC first offered war- ranty contracts for RV and bus service. Under Reed's leadership, the 23-member team has continued to grow the company's RV line while launching new powersports and marine divisions in late 2019. Recognizing her impact in the marine industry, Reed was recently nominated to the 2020 Boating Industry Women Making Waves Program. The program honors women in the recreational boating industry who have made important contributions to the industry and its growth and led their organizations and peers into the future. Reed credits her success in the vehicle contract industry and the sectors they serve to USWC's late owner, Terry Landis, and his daughter and current owner, Jody Ladshaw. "Terry is the whole reason I'm in the industry," says Reed. "He took time with me and always encouraged me to pursue career growth and move to the next level." Meanwhile, Ladshaw, who interviewed Reed when she first joined the organization, has been an important partner to Reed as both women have advanced in their careers and learned the industry together. As she's worked to learn and serve the RV industry, Reed says the part of her job she still enjoys most is working with the customers. "The customers are the reason we have an industry," she says. "I enjoy the love they have for the outdoors and for each other." Reed says she enjoys the camaraderie she experiences at camp- grounds, where strangers quickly become lifelong friends and family members. For women looking to enter the industry, Reed emphasizes patience. "You have to just learn," she says. "Don't be afraid to put your neck out there and try new things just because you aren't sure where it's going to lead. And, never be afraid to innovate." ENERGY ®

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