August '20

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34 • RV PRO • August 2020 rv-pro.com is quick to point out, however, that service has always been a good profit center, and it's what kept the business in the black during the Great Recession. However, now the dealership can turn out bigger numbers. Low-Pressure Sales & Customer Care Drive Revenues The cousins and another salesperson accounted for $5.9 million in RV sales in 2019. "We're not into high-pressure sales tac- tics," Bailey says, "and none of us are on commission – we don't hound people to buy from us, which they appreciate. Many customers come back and say we're the only dealership they've visited that didn't pressure them into a sale. People like to think about an RV before they make a purchase." As the coronavirus pandemic spread, Fame RV Center closed for a month, aside from parts and service, and for two weeks the dealership focused on internet sales. "We had customers buy from us online who we've never met," Bailey adds. "They bought it, we did the paperwork, deliv- ered the RV, and we never saw them. It was a little odd." Parts Manager Shannon Cherpak stands ready to assist a customer, wearing a facemask as a precaution amid the coronavirus outbreak. Fame RV finance rep Shannon Beers goes over the details of their RV purchase with customers.

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