August '20

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rv-pro.com August 2020 • RV PRO • 37 the wives of couples. Let's be honest," he chuckled, "the buyer of the trailer is not the husband. She connects with the woman who makes the decision – you have to win them over if you're going to make the sale." Throughout the dealership are notice- able features that have a woman's touch. "We have a 'Ladies Corner' where we sell purses, jewelry and bedspreads with campers on them and many other 'girly' items," Bailey says. "Our women's bath- room is also pink with a little chandelier. Women really like having all of those fea- tures and products – we sell a lot of them." Fame RV Center has a 4.4-star rating on Google and receives positive feedback. "We pride ourselves on those reviews," Bailey says. "We want everyone to like us and know that we're the premier dealer- ship here." "After the sale, Brenda and I bend over backward to make a situation right if there are any issues," Bidwell adds, "which reflects on our additional sales numbers – we have a ton of returning customers. It's not unusual to have the same family buy five times from us, and they, in turn, refer us to their friends and extended family." RV Warranties & Parts Delivery are Critical Fame RV has about 130 units on its lot, primarily Keystone RV trailers and fifth wheels. " We tried other manufacturers," Bailey says, "but with Keystone it's very easy to get a warranty claim approved and to get parts. With others, it can take up to six weeks to get a part and two weeks for approval. Our customers want to get back on the road – and it's us who they become unhappy with if they're not up and running in a timely manner. It falls on us – not the manufacturer – which is why we partner with Keystone for their products and quick delivery, service, war- ranty and parts availability. We can get people in and out. It reflects well on us as a good service center." As demand for RVs grows, lead times for deliveries have increased slightly, but overall, the cousins say they are pleased with how business is moving forward, given present circumstances. "Everyone was thrown a curveball," Bidwell says. "The biggest concern we're seeing right now is parts. In a normal year, we have parts on our doorstep in a day or two – though now it's taking a few weeks. It can be frustrating, but everyone's in the same boat – everybody understands." ENERGY ®

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