August '20

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rv-pro.com August 2020 • RV PRO • 59 Elite ® says Herriot. "Our first step was getting all of the proper logistics set up and investing in the right resources so that we can mirror the high levels of tech- nical support in Australia right here in the States." Next, "We're focused on increasing brand and product awareness across the U.S. Of course, we'll also be looking closely at what has happened over the last three years and continue to tailor our prod- ucts to more closely align with the North American market," says Jones. "Growth and recruitment of U.S.-based personnel will really set the foundation for significant growth in the next five years." A Powerhouse Supplier Down Under While the REDARC name is still catching on in North America, the com- pany is well-known in its native Australia. From humble beginnings in 1979 as a manufacturer of vehicle ignition systems and voltage converters from a tin shed in Lonsdale, South Australia, the company has evolved over four decades to become a leading advanced electronics manufacturer that services both domestic and interna- tional markets. Two years ago, REDARC spent about $15 million to expand its facility, which included the addition of 33,000 square feet of advanced manufacturing space. New, state-of-the-art equipment was added, including a surface-mount technology line for loading electronic components, as well as an electromagnetic compatibility chamber, a vibration test lab and three Uni- versal Collaborative Robots, or "Cobots". Kittel says the massive expansion has allowed the company to boost its man- ufacturing capacity by 250 percent and significantly increases productivity. "REDARC is the best manufacturing facility in the southern hemisphere as it applies to the electronics field. That, to me, is significant for what was a small business," he says. "Next, our goal is to leverage that tech and this environment to create great products that delight our customers around the world." With more than 250 years combined experience in the engineering department, a purpose-built design and manufacturing facility, as well as a hand-picked produc- tion team, Kittel says REDARC has the capability to conceptualize, design, test and manufacture a wide range of premium products such as RedVision. Jones says the company remains focused on exploring innovative product development, increasing its distribution channels even further and leveraging its existing expertise to expand its interna- tional footprint.

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