RV PRO

September '20

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100 • RV PRO • September 2020 RV PRO ➤ NEW MODEL YEAR PREVIEW PREVIEW Alliance RV, which began production of its Paradigm luxury fifth wheel earlier this year, is now preparing to roll out its Valor fifth wheel toy hauler for 2021. Alliance RV co-founders Ryan and Coley Brady Bill Martin, vice president of customer experience Alliance RV With a busy year behind it, Alliance RV looks to 2021 as another chance to deliver on customer feedback. Coming off the heels of the RV maker's Paradigm fifth wheel lineup, the company is once again designing features based on responses from RVers who have shared their thoughts on what they'd like to see in a new toy hauler. For Alliance RV, that toy hauler is taking shape in the company's forthcoming Valor line. "The Valor is going to be a full-profile fifth wheel," explains Coley Brady, co-founder of Alliance RV (Brady founded Alliance with his brother, Ryan Brady, in 2019). The lengths of the Valor, he says, will range from about 39 to 44 feet. In addition to varying lengths, garage sizes on the Valor will range from 11 to 15 feet. Each floorplan on the Valor will feature an east-to- west bed slide, and the company plans to have five floorplans by the end of the year. The estimated target MSRP of the new lineup will range between approximately $90,000 to $110,000. Brady says production on the Valor is projected for the fourth quarter of this year. Much like the Paradigm, Bill Martin, Alliance RV's vice president of customer experience, says the Valor is largely the product of crowdsourcing and surveying users from forums like Facebook. "We've received customer feedback and have addressed the pain points and desires with the new product," he says. "That's the inspiration for what we're doing with the Valor." With the Valor, Alliance has incorporated some of the standard features from the Paradigm line but brought some new functionality. "(One of) the new things we've included on the Valor is an industry-first, weath- erproof ramp door," says Brady. "Like our Paradigm, we're also going to incorporate our heavy-duty running gear and flushed floor." The Valor also will use the Benchmark Chassis, formerly known as the Hercules Chassis, which was previously featured on the Paradigm. With a new model on the horizon, Brady says the RV maker also is stepping up its output. Earlier this summer, the company celebrated the production of its 500th Paradigm, and demand continues to grow steadily. "We've been gradually increasing rates since the beginning of the year since we started the production line, and we'll continue to increase rates all the way to the end of the year," he says. With the Valor about to take shape, the RV maker's initial focus on the luxury fifth wheel market seems bound to build more momentum.

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