September '20

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106 • RV PRO • September 2020 rv-pro.com RV M A N U FA C T U R E R S T he Brady brothers have been busy. In the span of less than a year, Ryan and Coley Brady have launched a start-up RV manufacturing company, had a 113,000-square-foot production facility built in Elkhart, Ind., and successfully launched the Par- adigm – a luxury fifth wheel that was designed and built in part via crowd-sourcing feedback. "This is the year of the Paradigm," says Ryan Brady, of Alliance RV's fifth wheel product launch, "and 2021 will be the year of the (Valor) toy hauler." The Paradigm represents the culmination of consid- erable forethought, which started before the first Para- digm was built, according to the brothers, who say they researched different market product ideas from various manufacturers and then aggressively sought out feedback from dealers and end consumers on what they would like to see in a fifth wheel. "We wanted to figure out what we could accomplish from addressing consumer pain points and elevating what they liked," Coley Brady says. Under the direction of Bill Martin, Alliance RV's vice president of customer experience, the company launched a Facebook page that solicited feedback from about Start-up Alliance RV launches into the luxury fifth wheel market with a 'crowd-sourced' - influenced product – with even bigger plans on the drawing board. By Rob Merwin A New Paradigm in FIFTH WHEELS FIFTH WHEELS Brothers Coley (left) and Ryan Brady co-founded Alliance RV, which officially began operations earlier this year with the launch of the Paradigm – a luxury fifth wheel that was designed and built in part via crowd-sourcing feedback. PHOTOS BY STEVE TOEPP / MIDWEST PHOTOGRAPHICS

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