September '20

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rv-pro.com September 2020 • RV PRO • 107 3,500 people, the majority of whom are current RV owners. "It's been a great resource and a game-changer for us," Coley Brady says, adding that the feedback on social media has influ- enced and guided Alliance RV on everything from design and how the company goes to market with new products and floorplans. "They (Facebook users) have fifth wheels and provide us input in real time that helps us deliver an exceptional product," he says. "We've essentially crowd-sourced an RV. We won't please everybody, but we're building as much consensus as possibly in our design." There were two pain points that regularly surfaced, Martin says, running gear and quality. "We heard about everything from tire blowouts and springs going flat or breaking to spring hangers failing on big fifth wheels," he says. "Those are all camp-stopping events that can leave you stranded roadside." As a result, Alliance RV enhanced its entire running gear system so that "even if you're a new RVer and don't know enough to ask about those components, they come standard on our coach." "We were hearing all these issues with other brands that we knew we could resolve and minimize the potential for failure," Martin says. Solutions include spring hangers reinforced with D-brackets and use of Azdel in its sidewall manufacturing to help prevent delamination. "When someone has a coach that delaminates, the news travels throughout the RV community and people get scared to travel because they don't know what might happen next," Martin says. "Most manufacturers use glue-on plywood – we've stepped it up." Additional consumer feedback revealed a need for better organi- zation of coach wiring. To address this, Alliance RV has employed a guide in each unit with color-coded wiring, as well as plumbing shut-off valves at each toilet, sink and shower to minimize and isolate issues. "We make adjustments in design and manufacturing in real time based on input, whether we're adding a desired feature or reconfiguring existing components," Martin says. "We're building a coach for the customer based on what they want – not what we think they want." Currently, the Paradigm is available in four floorplans ranging in length between 37 feet, 10 inches to 40 feet, 7 inches and in gross vehicle weight ratings between 15,000 pounds and 16,800 pounds. All units come standard with a king bed (a queen is available as an option), an 18-cubic-foot gas/ electric (or residential-style) refrig- erator, a 50-inch Smart TV, and numerous residential touches. All floorplans are washer/ dryer prepped. Earlier this year, prior to the COVID-19 pandemic, Ryan and Coley Brady hosted a luncheon for their workers to thank them for their hard work. After a brief shutdown, the RV maker resumed operations and recently produced its 500th fifth wheel.

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