RV PRO

September '20

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108 • RV PRO • September 2020 rv-pro.com Careful Planning Pays Dividends As Alliance RV was assembling a team (which now numbers around 100), it was honing the product's floorplans and feature sets. "We were really deliberate and intentional developing Paradigm – we didn't want to introduce just another 'me-too' product, so we invested a lot of time on its design and features," Martin says. The initial phase also included critical eval- uations of vendors to ensure the company was selecting high-quality components, according to Martin. "We strategically selected a very intentional group of suppliers," he says. "It's why we're using a Lippert chassis and Dexter and MORryde in the running gear – we want the best." Production began in late fall out of a tempo- rary facility where it built a handful of units to showcase at a few of the early 2020 retail shows in January. The company began full-scale production that same month in its new facility in Elkhart, of which 90,000 square feet is dedicated to manu- facturing and 10,000 square feet for inspections. "We're intent on methodical growth," Ryan Brady says, "and plans include construction of another building in 12 to 18 months for the next product line. Our current campus sits on more than 100 acres that we can expand on, which showcases that we're in this for the long haul." Earlier this year, the Alliance team included about 100 people, but as it has ramped up operations, the workforce has grown. Alliance RV is operating out of a 113,000-square-foot production facility located in southeast Elkhart, Ind., that it completed construction on in mid-January. The facility is located on 112 acres, giving it plenty of room to grow.

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