September '20

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110 • RV PRO • September 2020 rv-pro.com Once a unit is manufactured, it receives a "performance-driven audit" and is test- driven for 20 minutes on various roads and speeds. "The test drive allows us to shake the unit down a little bit so we can really make sure it's operating in the most optimal way," says Coley Brady, who adds that, to his knowledge, Alliance RV is the only manufacturer who performs such a test. Once the road test is complete, a pre-delivery inspection is conducted by an independent team, outside of the pro- duction team. "The advantages of having an inde- pendent inspection is it avoids any poten- tial bias from production," Ryan Brady says, "and possibly letting things go that shouldn't go. The team critically examines each RV from a different perspective and, if there is an issue, it can be communicated to production so it's rectified in real-time. They're a fresh set of eyes who also helps us deliver a higher quality product." Startups a Family Affair for Bradys One could say the Ryan and Coley Brady have the RV company startup gene in their DNA. Their father, Brian Brady, led startup companies such as Damon RV (now Thor Motor Coach) in the 1990s and Heartland RV in 2004. And the brothers bring their own notable industry experience to their startup company, Alliance RV. Coley Brady spent the last 15 years at Heartland RV, where he was most recently the vice president of sales, having worked his way through the ranks. Ryan Brady has worked in the industry 10 years, most recently as general manager of Heartland RV's towables divisions. Both brothers left Heartland RV last spring ("Heartland RV is a great company, by the way," Ryan Brady is quick to note) to launch Alliance RV, which was officially established in July 2019. Why launch a startup RV maker now? "There's been so much consolida- tion in our industry that we felt there was an opportunity for a true inde- pendent that was customer-driven and quick to respond in many ways," Ryan Brady says. Among their goals, they say, are to be proactive with dealer sales, offer strong customer service and be nimble with incorporating prod- uct-driven ideas. "We think that model is truly needed because, at the end of the day, if you survey the landscape of the RV industry, there's not a full-lineup towable manufacturer," Ryan Brady says. "It was an oppor- tunity and is what drove us to start Alliance RV." Veronica Cervantes, final finish group leader, performs a series of checks on a Paradigm fifth wheel. Alliance hopes to stand out from the competition by addressing consumer pain points and elevating what RVers like, Coley Brady says.

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