September '20

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114 • RV PRO • September 2020 rv-pro.com RV O E F O C U S A sk Graphix Unlimited's CEO, Melissa Vitali, to tell you about her company and she doesn't hesitate: "We've always catered to the RV industry," she says. In the case of Graphix Unlimited, "always" dates back to the company's founding 30 years ago by Bernie Erickson in Bremen, Ind., a community of about 5,000 people within easy driving distance of Elkhart. The business has expanded its opera- tions over the years to include work for the government, particularly the U.S. military. The latter has proven to be a boon, as it earned Graphix Unlimited an "essential business" designation during the initial the COVID-19 shutdown, which allowed it to remain open. However, the RV business continues to be the company's bread and butter, and the supplier continues to fine-tune its product offerings for that segment while maintaining its reputation for customer service, according to Vitali. "The RV OEM market is still our largest market segment and they will always be our priority," she says. Taking the Reins Erickson's roots in the RV graphics market ran deep even before he started Graphix Unlimited in 1990, according to Vitali. "Prior to that (founding the company), he had worked for some of our competi- tors and had been in the business as a sales- person," says Vitali. "We've always been in the same facility here in Bremen, but we've expanded the building four times in 30 years. Right now, it's about 55,000 square feet." When the Erickson family decided to step away from day-to-day management late last year, Vitali, who has been with the company for 15 years, was tapped to be the CEO. Although reluctant to talk about herself, Amy Pollock, the company's sales rep for the RV OEM market, describes Vitali by saying, "She's always been looking ahead for what to do next. She's never been content in just one position, and it just happened that Greg Erickson was ready to step out and let somebody else take the reins." Asked if the company will be doing anything special to celebrate its 30 th anni- versary, Vitali says no under the current unique circumstances. Graphix Unlimited offers premier visual graphics for all types of RVs, from the largest motorhomes to the tiniest towables. By K. Schipper A few of Graphix Unlimited's 65 team members are pictured in front of the company's offices in Bremen, Ind., located about 25 miles south of Elkhart, where many of the company's OEM partners are headquartered. PHOTOS BY STEVE TOEPP/ MIDWEST PHOTOGRAPHICS GALORE Graphics

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