RV PRO

September '20

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rv-pro.com September 2020 • RV PRO • 123 are significantly better – start at $249. We brought the price down while improving every part of the system. We have the best precision sensor on the market, at plus or minus 1 psi; and the best color monitor, which shows all the tires at one time." The acquisition also increases sales volumes, allowing Minder to pass on margin increases to dealers, according to Langston. Minder offers dealer support through national rep groups, as well as support at RV rallies, such as FMCA, RVillage, Escapees and others. The company also partners with social media influencers on YouTube, Facebook, and Instagram. Their social media partners share how to install and use tire moni- toring systems while also stressing their importance. "Because of their influence and knowl- edge base they can reach consumers and elevate their understanding of TPMS," Langston says. The company also offers a support page on its website. Here, consumers can learn how to install a transmitter and where to place it, how to swap out batteries, reprogram a TPMS monitor, and more. The site answers questions in written and video form. Consumers also can contact customer support via email, chat, or phone. "When the entire industry under- stands the benefits of TPMS, the better off everyone will be," Pescitelli says. "We would like people to buy our TireMinder, but it's more important to have everyone on the road with some form of TPMS. It's all about safety – and that's 100 percent why we exist." Pescitelli is pictured in the foreground of a Minder office covered with Readers' Choice awards the company received from consumer RV publications Trailer Life and Motor Home magazines. Pescitelli (standing) confers with technical support employee Kyle Bianchi. Pescitelli says that, even in the midst of the COVID-19 pandemic, the company is finding strong demand for its products.

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