September '20

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144 • RV PRO • September 2020 rv-pro.com RV I N S I G H T O ve r l a n d i n g i s d e f i n e d a s self-reliant adventure travel to remote destinations, where the journey is the goal and trips can last for extended periods. Using off-highway capable transport, camping is lodging. Overlanding originated in Australia, where it referred to driving cattle long distances across the Outback in the 19th Century. Later, road construction crews used the term to refer to opening up vast landscapes that characterized the Austra- lian wilderness. With vehicle-based travel spreading, adventurers in the early 20th Century set challenges for themselves, thus the concept of adventure travel was born and spread beyond the reaches of Australia. Overlanding's Appeal is Growing So, just how big is the market for over- landing today? Exact data is hard to find. However, the global adventure tourism market – which includes camping, hiking, moun- tain biking, kayaking, rafting and other pursuits that are closely associated with overlanding – is forecasted to grow in value from $586 billion in 2019 to $1.63 trillion in 2026, according to a 2020 Truck & Off-Road Market Trends Report from the Specialty Equipment Market Association, citing recent figures by Allied Global Insights. SEMA's report highlighted comments from Scott Brady, publisher of the Prescott, Ariz.-based Overland Journal, who says that overlanding slowly gained a following throughout the 2010s, but momentum really increased in 2016. "A simple Google search of popular terms reveals that 'overlanding' eclipsed Dealers interested in entering the overland market can either sell or rent Sherpa Trailers to customers. PHOTOS JASON R. SAKURAI Overlanding is a growing trend – and it can tie in nicely with the RV market with the right products in the right circumstances. Adventure Ready RVs By Jason R. Sakurai

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