September '20

Issue link: https://nbm.uberflip.com/i/1281821

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Page 34 of 172

Dealers can expect two or three new floorplans, such as bunkhouse and couples' coach designs. Meanwhile, Heartland's flagship fifth wheel, Bighorn, has undergone "an overhaul" that includes a fresh, impactful look on both the interior and exterior, according to Melvin. "We are focusing on shorter length units with a better utilization of slide-outs to maximize space," she adds. Dealers can expect "the 35BK Traveler and 3502 Bighorn to surprise and impress with fresh takes on famous floorplans from the past," says Melvin. The 35BK Bighorn Traveler, for example, is a 38-foot unit with an L-shaped kitchen that has an extra TV for direct viewing from newly-added barstools. A walk-through bath will debut as well, which Melvin says offers an extra sink in the bedroom for additional convenience. Of Heartland's 60 "unique, market-driven" floorplans in 2021, Melvin points to the North Trail 24DBS as the industry's first-ever 30-foot bunk model, featuring a privacy bunk room and an all-new folding, sliding-door design. Meanwhile, the Landmark Tucson now includes a windshield in its new front-kitchen layout and, like Bighorn, features an exclusive two-tone interior that "is truly something that has not yet been offered in any RV, towable or motorized unit currently on the market," Melvin says. The focus of Cyclone – a top-selling toy hauler – is "a true master suite," with multiple new floorplans, spacious bedrooms and walk-in closets, says Melvin. Although details are limited for the Road Warrior, "this product will have a reinvention of the features and options based on direct customer feedback, which the market has been demanding from a toy hauler," she adds. Creating a more residential feel is a top priority for all product lines in 2021, including popular farmhouse designs now available for select models. Overall, Melvin says, the units are designed to feel lighter and brighter, featuring modern décor and fixtures, updated cabinetry with a variety of lighter and mixed wood tones, as well as woven flooring and Azdel composite walls as standard in all units. "The composite panels are half the weight of wood material, increasing the durability while lightening the load," explains Melvin. "They are weather- and temperature-resistant, odorless, and environmentally-friendly, which will increase the life of the RV." Additionally, Heartland is redesigning stick-and-tin unit profiles to accommodates more storage, larger bedrooms and larger mattresses. 32 • RV PRO • September 2020 RV PRO ➤ NEW MODEL YEAR PREVIEW PREVIEW Heartland team members (left to right): AJ Jones, director of sales; Ryan Juday, president; Tim Markel, director of sales; and Kyle Miller, director of sales, are pictured in front of some of the company's most popular towables. KZ trailers, including the ultra-lightweight Escape, will receive a complete makeover for 2021. New features include an automotive front windshield, a 78-inch interior ceiling height and an outside kitchen on select models.

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