September '20

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RV PRO ➤ NEW MODEL YEAR PREVIEW September 2020 • RV PRO • 87 Over the years, Imagine has had a handful of different bunk options, Landis explains, and moving forward it will introduce a 2400BH and a 2570BH layouts, which will be a steppingstone to the 2400BH. "Our bestselling unit for the brand for years has been the 2800BH. We haven't had much of a steppingstone over the past few years – but we now have the 2910BH and the upgrade from that will be the 3110BH, followed by the 3250." Those units offer different sleeping capacities with a sin- gle-slide for the 30-foot and 34-foot platforms, or a double-slide or triple-slide, and there are different weight and price segments within the Imagine line, according to Landis. "We strive to build the best product with the best materials. We're not the most inexpensive or the lightest, because that would jeopardize our core values. Our product does very well because we don't deviate from that – we're right where we want to be from a floorplan perspective and the amenities we offer," he says. Landis, who has been in the industry for 14 years, says he's fortunate to work with individuals that are "second-to-none" in design and manufacturing. "We spend a lot of time on even the smallest details. When we walk into a plant and see everyone building the product, it's clear that we all take pride and ownership in our manufacturing," he says. "Our quality is a direct reflection of our successes and the time we invest with our dealers and retail customers – it pays dividends." Landis says it would be unfair to peg a typical Imagine cus- tomer to a specific demographic. "We've seen astronomical growth in first-time buyers, who are both Millennials and older generations. Others are coming from the motorized and fifth wheel segments who want a smaller unit, but still love the life- style," he says. "It's illustrative to us that we've made the right decisions with our floorplans, product development and amenities we offer. When someone comes to us from a $400,000 moto- rhome seeking to downsize, they have certain high expectations that we can meet for them. The Imagine brand has quality and excellent fit and finish. If we can achieve that at a lesser price- point, then we've done an outstanding job." The 3100RB floorplan, introduced about a year ago, has experienced "tremendous success" because it has a similar design as a fifth wheel or motorhome, according to Landis. "It's 36 feet long and has massive appeal for someone trying to downsize while still offering an abundant amount of room." It features opposing slides, two tri-fold sofas that convert to a bed, theater seating, two double beds and a larger TV and fireplace. The 3100RB also affords panoramic views with windows in "every nook and cranny," Landis says. Floorplans also are available from the other end of the spec- trum that are weight-conscious and just more than 19 feet in length, but still offer a large bed, a "huge U-shaped" dinette, "tons" of countertop space, and two individual pantries. BE A HOT WATER HERO! America's rediscovering the joy of RVing. With winter coming you have a perfect opportunity to upgrade your customers' RVing experience AND your bottom line. AquaGo owners love their hot water... "We replaced our previous on-demand water heater with the Truma AquaGo Comfort and OMG... what a difference!" Dave E. Help your customers upgrade to an AquaGo instead of winterizing this year! Learn more... "Why upgrade your customers to AquaGo" at www.truma.net/upgrade or call 1-855-558-7862 Truma AquaGo TRU_685_AQUAGO_HALF_PG_AD_RVPro_05.indd 1 7/31/20 9:57 AM

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