October '20

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A W A R D S & C U S T O M I Z AT I O N 3 0 G R A P H I C S P R O O C T O B E R 2 0 2 0 G R A P H I C S - P R O. C O M T H E R I S I N G T I D E O F B U S I N E S S | A A R O N M O N T G O M E R Y SOCIAL MEDIA TOOLS TO HELP A GROWING BUSINESS A big part of business success is being able to pull the levers of your busi- ness to both increase the price you can get for your products by adding value, but also to decrease the cost of providing your products and service. The second part is normally missed by many business- es as they don't know exactly what it costs them to just have their doors open each day. Time is money, and any way we can increase our efficiencies around the things needed to keep our business operating will save us time and therefore, money. There are a lot of ways to do this, like improving your production processes or getting faster equipment. But what about the marketing part of our busi- ness, especially social media? I want to talk a little about some tools and techniques to improve and reduce the time spent on social media marketing. It is up to you to make the conscious decision to stop watching the cat vid- eos, quit scrolling your feed all day for political rants, or whatever cleverly de- signed trap that you fell into on social media. Social media is designed to steal your attention, and many people avoid it in their business because of that. But here's the deal: The world (includ- ing your potential customers) is on so- cial media, so it is necessary to be active on it whether you like it or not. How can we do that yet not get sucked in? There are some techniques and tools that I use that I want to share with you. TECHNIQUES First, the techniques. Social media is all about posting, engaging, and getting people interested in what you share. Trust me, few people are interested in your lat- est sale or the products you offer. Our goal is to get them interested in that stuff with social media, but you can't start with that. So, the technique is two-fold: 1. You have to design your posts and what you plan to share around what your potential customers might be interested in. This starts by under- standing and having a niche market so you can best share or post the things they are interested in. LEARN MORE ABOUT ESTABLISH- ING A NICHE MARKET IN THE JULY ISSUE OF GRAPHICS PRO. AARON MONTGOMERY DIVES INTO THE DETAILS:

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