October '20

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G R A P H I C S - P R O. C O M 2 0 2 0 O C T O B E R G R A P H I C S P R O 3 3 where it fits. The general rule of thumb for me is if it is relevant to the potential customers and not just a sales pitch, I want to post about it as much as possible. I personally use the Hootsuite paid plan. Not only can I schedule, but it also helps auto-schedule based on when your follow- ers are active on a platform. Then once the posts start going out, I check back in on the app, review any comments, and reply. Replying and engaging is important, so a quick pop in on the native social network app is worthwhile. Just don't go clicking around on the stuff and get sucked down the cat video rabbit hole. With the above techniques and tools, you will save yourself substantial time on social media while still getting the benefits of interacting with your poten- tial customers. As we mentioned, time is money, so use these tools, take control of your time on social media, and become more profitable. GP AARON MONTGOMERY is the co-founder of Our- Their goal is to help over 1,000 businesses in 2020 reach their idea of success through training, community, and accountability. Aaron has over 25 years of experience with personalized products and small business development. You can also find Aaron co-hosting the podcast 2 Regular Guys Podcast ( He has his own podcast channel and weekly live videos called Small Business Saturdays Series. New episodes are released weekly at You can find out more about Aaron at ences. The main function of these apps is to allow you to schedule posts to multiple social network sites at one time, so you can save time reaching more people. Use the technique of clearly knowing what your audience is interested in, then plan out the things you will post. Then use one of these tools (HootSuite or Buffer) to make all your posts. Instead of just posting them, you schedule the posts for the best date and time for the post and for your audience. Here is how I use these tools. I have about one to two hours set aside each week for scheduling my posts. I tend to pick some time on Sunday nights so I can get the focus time, and it is a good way to look at the week ahead. Then going to my content calendar, I start designing the posts that I want to share for the week. I'll schedule out at least one post for each day, and multiple Accepts large glass up to 6 feet Simple to use Large glass viewing area Glastar Corporation Tel 800-423-5635 • E-mail: Specializing in equipment for sandblasting on glass/trophies, wood, stone or metal. THE GLASSPASSER Sandcarve Large Pieces Sit Down and Work Comfortably SIT DOWN SANDBLASTER OVER 40 YEARS Products of Quality Since 1978 "Adjustable feed" under Cabinet The reference to 'Face- bottom of the ad and at the bottom of the carries all parts and sup- sand carving and etching your attention to this Contact for more information or FREE catalog Glastar carries all parts and supplies for our sandcarving and etching equipment Brighter working area Large glass viewing area MADE IN THE

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