GRAPHICS PRO

October '20

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4 4 G R A P H I C S P R O O C T O B E R 2 0 2 0 G R A P H I C S - P R O. C O M Y ou might be wondering why I am writing about color match- ing and color management in a time when your inbox may be filling with business cost cutting ideas and entrepreneurial opportuni- ties. However, if your production is sub-par and you don't have solid control over color, whether printing images or matching a Pantone logo (at least fairly close), then consider shifting your fo- cus for a bit to tweak your production and quality in an effort to increase your bottom line and expand your customer options. Following, I go through a few steps, tips, and tricks to help you on the path to better color matching and management. TEST FILES You can find a color target online for samples or pull together your own sample files to create one. Target sample images are what you print off and press, then once it looks great and you are happy with the results, store it and use this little treasure for reference. The sample chart should contain dark shades of black, bright true whites, mid- dle colors/color variations of the rainbow, as well as a Pan- tone color or three, a neutral gray, and a series of skin tones. Don't forget that with Pantone colors or any solid color when match- ing from one material to another, there will be a slight change or shift. It may not be exact, but it should be close enough to call the colors siblings or twins. You may or may not have sample files of your own that you can use to create these target sample prints. I typed in "color tar- get samples for printing" in my search bar and came up with a slew of images. Some Color Matching in the USA JUST GETTING STARTED IN COLOR MATCHING? HERE ARE A FEW TIPS AND TRICKS FOR UNDERSTANDING COLOR MATCHING WITH HARD SURFACE DYE-SUBLIMATION B Y J E N N I F E R F O Y dle colors/color variations of the rainbow, as well as a Pan tone color or three, a neutral gray, and a series of skin tones. Don't forget that with Pantone colors or any solid color when match A W A R D S & C U S T O M I Z AT I O N

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