October '20

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G R A P H I C S - P R O. C O M 2 0 2 0 O C T O B E R G R A P H I C S P R O 4 5 of these are made for us by others and some are not, but they can give you an idea of what to look for in printing and creating your own sample files. Once you print and press your sample charts, be sure to date them as well as add the time and temp. If possible, note the paper, pressure on the heat press, etc. Any facts you can note are helpful for the future when coming back to the print for reference to check that your color profile has not shifted. Once every six to 12 months, print off the sample file(s), press them, and compare. The samples should look similar. If they don't, you need to go into problem solving mode. A SOLID PRINTER PROFILE You can use an ICC profile in Photoshop to a point but if you re- ally want to zero in on the color and color match, then you need RIP software such as Wasatch or Ergosoft. RIP software allows for more control over every color individually in a printer. When making the profile, make sure you are happy with it. Don't just go through the motions and say well, this must be right then. Listen to your instincts. If you're not happy with it, work on problem solving or even step away from it for an hour or so and come back to it with fresh eyes. You as well as your customers need to be happy with your work. The profile needs to be con- sistent; that's why printing off target samples every six to 12 months is important to check for consistency and make sure nothing has shifted. Remember that technology is manmade and not foolproof. When reviewing your pressed samples, you don't need a bright white room or to go outside to do a color review of your printed samples—everywhere is a light booth, according to Dan Rut- ledge of Unique Imaging Concepts. Look at samples in your production room, in the brighter areas of the room, as well as the lower light areas (but not a dark corner), and yes, you can go outside. The light will change, but no matter where you are, you should remain happy with the look of the print. FINDING GRAY A neutral gray is the most important step in order to get correct color and color match, whether in a photo or with a logo color for a business brand. A great example of a neutral gray is a gray card used for photography, or create a 50% gray block on your screen in Photoshop. WHY IS ICC PROFILING SUCH AN IMPORTANT PART OF ACHIEVING CORRECT COLOR OUTPUT? FIND THE ANSWER HERE: Opposite: Color, color, everywhere! Understanding color matching will elevate your sublimated products. (Image courtesy Jennifer Foy) PRO TIP: HAVE CUSTOMERS SIGN OFF ON A COLOR SAMPLE AND HOLD FOR REFERENCE OF CONTINUED JOBS. BUILDING A TRUST - ED RELATIONSHIP CAN HELP YOU AND THE CUSTOMER GROW THEIR BUSI - NESS WITH BRAND SIGNAGE, ETC.

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