October '20

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FEATURES V O L U M E 3 4 | O C T O B E R 2 0 2 0 | N U M B E R 1 5 2 G R A P H I C S P R O O C T O B E R 2 0 2 0 G R A P H I C S - P R O. C O M CONTENT ©2020 National Business Media, Inc., all rights reserved. GRAPHICS PRO (ISSN 2158-1533) is published monthly plus an extra issue in April, June and October by National Business Media, Inc., 2800 W. Midway Blvd., Broomfield, CO 80020; (303) 469-0424, Fax (303) 469-5730. Periodicals Postage Paid at Broomfield, CO 80020 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to GRAPHICS PRO, PO Box 460794, Escondido, CA 92046-0794. All items submitted to GRAPHICS PRO become the sole property of GRAPHICS PRO and National Business Media, Inc. and cannot be repro - duced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in GRAPHICS PRO. Opinions expressed in GRAPHICS PRO may not neces- sarily reflect the opinion of the magazine, its management or its advertisers. Letters, pictures and manuscripts welcome. 24 AWARDS & CUSTOMIZATION ''If your production is sub-par and you don't have solid control over color, whether printing images or matching a Pantone logo… consider shifting your focus for a bit to tweak your produc - tion and quality in an effort to increase your bottom line.'' J E N N I F E R F OY U N I S U B from Color Matching in the USA, page 44 48 APPAREL DECORATING 70 SIGNAGE & PRINTING 12 CHOOSING THE RIGHT SUBSTRATE FOR THE RIGHT JOB Whether running a sign shop, screen-printing business, an awards store, or all-encompass- ing graphics business, choosing the right substrate for a job is a continuous task. 24 SET THE STAGE: HOW-TO BASICS OF STAGE CARVING You do not have to be an artist to stage carve, but practice, pa- tience, and artwork are required. 34 PRODUCT SPOT- LIGHT: AWARDS AND CUSTOMIZATION Recognition items, customized gifts, and the equipment to deco- rate them. FEATURES continued on page 4

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