October '20

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A P P A R E L D E C O R A T I N G 6 2 G R A P H I C S P R O O C T O B E R 2 0 2 0 G R A P H I C S - P R O. C O M S T I T C H S O L U T I O N S In addition, your digitizer can com- pare that embroidery file with the origi- nal artwork provided to see what (if any) changes were made to make the de- sign more embroidery friendly. Fishman explains, "We digitize from the artwork provided. If your customer comes back after the digitizing is done and says it does not match their existing logo, we will have to charge for an edit." Get- ting products that make your customers happy is the ultimate goal. If the design does not match up with their previous products, it creates the potential for a hassle that can be easily avoided. How often has this happened to you? The customer provides artwork. You get it digitized and a sample is sewn. The customer looks at the sewout and says, "That is not right…" Sometimes the art they provided is not what they re- ally want, but the customer could not see that until the artwork was sewn out. When this happens, it is reasonable to bill the customer and pay the digitizer to create the modified design. UNDERSTAND THE DIFFERENCES Digitizers approach the design process differently. The better digitizers create the entire design and do not rely on fonts for any lettering or solely on scanned im- ages to create the embroidery file. On a computer screen, lettering cre- ated using a font and lettering that was digitized looks nearly the same. Where the difference becomes obvious is on the embroidery machine, when the de- sign sews. According to Fishman, "Your customer might not notice that the let- tering on their existing embroidery file was done using a regular embroidery font and it was not digitized from the artwork provided. But they will see the difference in the completed embroi- dered goods." The next thing you need to clarify with your customer is if they want to use the design on a hat. Designs are digitized differently when they are go- ing to sew on headwear. Designs are digitized for the type of cap, as well. Unstructured cap designs are digitized differently than designs going on caps with a center seam. Designs digitized to run on caps can also be used on flat products such as shirts, jackets, and other items. Unfortu- nately, designs created for flat goods and apparel do not often run well on caps. This same concept applies to the kinds of apparel and products that will be embroidered. A design created to run on performance fabric shirts does not run well on chunky sweaters or rugged jackets. Help your digitizer create the best designs by telling them on what products the designs will be used. If the customer is going to order sev- eral different kinds of goods, the digi- tizer will potentially create more than one design. All of the designs will create Above: This is new art—the customer wanted it in blue. The embroiderer told them, no problem, we just put in a color change. But because they don't understand how the com- pany digitizes (for production and registration), it was a partial repunch to accomplish the color change. An edit charge was applied, which the embroiderer did not pass on to the customer. Right: The final embroidery of the final approved art.

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