October '20

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G R A P H I C S - P R O. C O M 2 0 2 0 O C T O B E R G R A P H I C S P R O 6 3 digitizers that create amazing embroidery files. Some are world famous for designs with lifelike fur. Some excel at highly complex designs. Some are known for crisp small lettering. Some excel at clean, classic designs. But all quality digitizers create great embroidery files that em- broider beautifully and that your customers will enjoy wearing. You will pay a decent price for quality digitizing, as these are trained, professional artists, but without them, our industry would not exist. GP JENNIFER COX is one of the founders and serves as president of the National Network of Embroidery Professionals (NNEP), an organization that supports embroidery and apparel decoration professionals with programs and services designed to increase prof- itability and production. You can contact her at embroidery that looks the same when embroidered, even though the designs are unique to best accommodate the different sur- faces and textures. Quality digitizers "digitize first for registration and second for production," states Fishman. When you know if the design will be used as dark thread colors on light shirts, and as light thread colors on dark shirts, the digitizer plans for that to keep the num- ber of color changes as low as possible. Fishman goes on: "We realize that when the customer sees their logo embroidered on a garment and is so thrilled that they then order totes, towels, any number of new items, that is great for you. Just remember that modifications and editing might have to be done to the logo and applicable editing charges will apply if we need to create designs to work on completely different kinds of surfaces and products." WORTH THEIR WEIGHT In all fairness to good digitizers everywhere, poor hooping and bad embroidery technical skills can wreck even the best digitiz- ing. You have to create a consistent and stable environment for the embroidery to be sewn upon by hooping the garment or product with the right tension and by using the right stabilizers (backings and toppings) for the product and the fabric. If you anticipate that the customer will want to push the size of the design larger or smaller than the original design, that is information the digitizer needs to know. Most designs have some tolerance to be sewn smaller or larger without much editing. But if the design is going to be sewn out at half or double the size of the original design, it is not reasonable to expect the digitizing to be able go that far without some editing, and that is something for which you would pay the digitizer. A qualified digitizing professional is worth their weight in gold. Without them, you have little chance at creating top-quality em- broidery. They are artists in how they take a photo or a design and know how to recreate it in thread and fibers in such a way that your customer goes, "Wow, that looks amazing!" the first time they see their finished goods. That takes digitizing skill, and it is well worth the cost for designs that look amazing, sew well, and enable you to provide the embroidered goods that your cus- tomers love. Excellent digitizing is not the result of point and click software. It is the result of a qualified digitizer using their software to cre- ate your designs with expertise that usually comes with time and experience as well as some degree of passion for this industry. If you are not getting (or creating) top-quality digitizing, feel free to contact me at any time and I will be glad to give you recommendations of many highly qualified LOW CURE SCREEN PRINTING INK SERIES CURES AT 230 DEGREES Bleed-resistant inks perfect for activewear. Great stretchability with a flat, smooth finish.

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