October '20

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62 • RV PRO • October 2020 rv-pro.com RV I N S I G H T S ince the dawn of platforms like Facebook and Twitter, these chan- nels have evolved from a social media meeting place where friends, fam- ilies, and colleagues can connect and interact to multi-billion dollar enterprises that cover everything from local businesses to multi-global operations. As the reach and scope of social media channels have grown, so has the need for both consumers and businesses alike to find more focused, custom-tailored areas on the internet where they can not only connect with people from their walks of life but find resources for their lifestyle. This applies as much to the RV world as it does any other industry, and Curtis Coleman, the founder of RVillage, knows this all too well. Early Days Launched in 2014, Coleman wanted to build a place where RV enthusiasts could connect and share essential information on the lifestyle. An avid RVer since the early 1990s, Coleman says conventional platforms like Facebook were simply too invasive for building a cohesive commu- nity he was after. After some hunting around on the web and seeing that there wasn't much of a place for RVers outside of online forums, he connected with a friend already versed in online communities, Casey Fenton, Getting Getting Campers Campers Connected Connected RVillage founder Curtis Coleman shares how businesses can effectively connect with RVers via social media marketing. By Mike Clark

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