RV PRO

October '20

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6 • RV PRO • October 2020 rv-pro.com ©2020 National Business Media, Inc., all rights reserved. RV PRO (USPS 024-712) is published monthly plus an extra issue in November by National Business Media, Inc., 2800 W. Midway Blvd., Broomfield, CO 80020.; (303) 469-0424; Fax (303) 469-5730. Subscription rates in the U.S.: One year, $45; Two years, $80; Three years, $108; Canada: One year, $76; Two years, $142; Three years, $201 (U.S. funds); Mexico/International: One year, $98; Two years, $186; Three years, $267 (U.S. funds). Periodicals Postage Paid at Broomfield, CO 80020-9998 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to RV PRO, PO Box 460702, Escondido, CA 92046-0702. All items submitted to RV PRO become the sole property of RV PRO and National Business Media, Inc. and cannot be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in RV PRO. Opinions expressed in RV PRO may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, photographs and manuscripts welcome. DEPARTMENTS: Editor's Note . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Product Highlights . . . . . . . . . . . . . . . . . . . . . . . 60 Ad Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79 In Case You Missed It . . . . . . . . . . . . . . . . . . . . . 80 ■ RV DEALERS, continued Q&A with DealerPRO's Don Reed The CEO of the fixed operations training and consulting firm shares why building a strong service operation helps dealers sell more RVs. He also shares how COVID-19 is impacting dealers, as well as his own business. PAGE 44 ■ RV AFTERMARKET Special Product Focus: Business Solutions This month's special product focus is dedicated to dealer management systems, consulting companies, finance and insurance services and more. PAGE 50 ■ RV INSIGHT Getting Campers Connected RVillage founder Curtis Coleman shares how businesses can effectively connect with RVers via social media marketing. PAGE 62 About The Cover: Outdoorsy co-founder Jennifer Young is pictured traveling in a Class B motorhome. It's been a great year for RV rentals, thanks in part to people's desire to get outdoors while maintaining social distancing. (Photo courtesy of Outdoorsy) PRO Business Advice: Michael Rees Guest columnist and consultant Michael Rees talks about the importance of being proactive rather than reactive during challenging times. PAGE 72 PRO Business Advice: Linda Cahan Guest columnist and merchandising expert Linda Cahan says there are a lot of ideas dealerships can implement to prepare for the new season in ways designed to make customers feel welcome. PAGE 76 In busy times, dealers often lose the important processes that helped make them successful. ... Now, many dealers are in, or are heading into, a slower time. So, it's important to capture every opportunity – and give that opportunity everything possible. Turn to page 72 for more insights. PAGE 62

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