October '20

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rv-pro.com October 2020 • RV PRO • 65 Growing & Expanding Coleman says RVillage is a continual work in progress, but says thanks to all of the user feedback, the platform has evolved over the years into a "location-aware social network for RVers, RV dreamers, people in the process of buying an RV, and anyone interested in the nomadic lifestyle." He says the community welcomes full- timers, part-timers, seasonal and weekend warriors alike. Currently, there are more than 3,000 crowd-sourced groups in RVil- lage – all created by the users of the plat- form. According to Coleman, RVillage is the "largest and fastest-growing social network dedicated solely to the RVing lifestyle on the internet today." Recently, the platform crossed its 300,000-member mark. The platform acts as connector between fellow RVers, where users can share photos, promote special events, host get-togethers at parks, and connect with members of their own parks. Even in the current era of social distancing and isolation, the platform has been a springboard for several virtual 'gather- ings,' where RVers can connect on group video calls for everything from game night to happy hour or simply chatting about industry-specific topics. For the park-facing side of RVillage, the platform provides a Charter Park Subscrip- tion program that notifies members who are within 200 miles of parks in the program of promotions. The service also provides parks with other benefits, like real-time monitoring and a concierge service. And even with a massive network of RV end-users, the platform also welcomes RV manufacturers and parts suppliers to the community, given that the idea is con- necting all parts of the industry. While Coleman says RVillage advises companies not to join with the sole intent to get their business mentioned, there are ways to reach the customer on the platform in a practical, organic way. Through its Verified Business program, the company helps other RV businesses IMAGES COURTESY RVILLAGE During non-COVID times, members use RVillage to organize and attend in-person gatherings across the country.

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