October '20

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76 • RV PRO • October 2020 rv-pro.com RV I N S I G H T Give Your Store a Fall Refresh There are lots of low-cost and no-cost ideas your store can implement to prepare for the new season and make people feel welcome. F all may or may not be happening in your part of the country. However, in your customers minds, fall starts in September and business starts to slow down for many retail stores in October – no matter what's happening outside. With that in mind, here are some ideas to refresh your store and sales for fall 2020, starting with ones that cost you nothing and you can implement today: • If you have any decorative props, such as plants, rocks, flowers, plastic glass- ware, or anything else that is designed to add visual pop to your store – clean it, dust it, wash it or dump it now. • If any of your signs look faded, old, creased or torn or even worse, out of date, now is the time to remove them. They only need to be replaced if they provide essential information. • This goes for vendor signs as well. Vendor signs only belong on, near or above where related merchandise is housed. There is no need for random signs around the store. They are not décor items, nor are they meant to make blank walls look interesting. They don't. They mean nothing unless the mer- chandise they represent is right below the sign. • Wash all your outdoor signage and make sure all the lightbulbs are in working order. • And, as always: Clear the clutter! Next, look at your checkout counter. Is there room for a person to place a handbag? At least 20 inches of clean and clutter-free space is needed to comfortably ring up a sale. Do you have impulse items of less than $12 on the counter that are add-on sales? If not, now may be the time to consider adding some for sure sellers to increase your bottom line. What (possibly) locally produced, wrapped snack items would make sense and not take up much space on or near your checkout counter? Locally sourced goodies can be a great way to be remembered while people are on the road. Consider giving customers a gift when they make a sizable purchase in order to enhance their shopping experience. By Linda Cahan Linda Cahan is the president of Portland, Ore.-based Cahan & Co., a consulting firm that works with retailers of all sizes and categories to improve their bottom line through creative, affordable, and appropriate visual merchandising, store design and renovations. For more information, visit www.lindacahan.com

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