October '20

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rv-pro.com October 2020 • RV PRO • 77 Having often needed and used small items on the checkout counter always makes lots of sense. Depending on h o w m u c h c o u n t e r space you have, you may showcase a new p r o d u c t e v e r y f e w weeks with a Plexi sign holder that says "New Product" with the per- tinent information in (at least) 14-point type. For example, a cell phone signal booster or a Verizon Jetpack Mobile Hotspot. These are pricier items that are impulse buys but also in need of expertise and knowledge to make the sale. Headlamps can be a nice addition for campers, but are often forgotten or they just wear out. They display well on a counter and can be in an attractive price range for an add-on sale. Get Social with Your Customers Here is another thought: Ask your happy customers if they would be interested in being featured on your Facebook/Instagram pages and/or your website. They can talk about their experience with your staff, as well talking about their RV experiences. For example – what traveling together in this particular style RV means to them personally and as a family? What experiences bring them together and give them joy? Carve out a small area in the store where they can be filmed with a little privacy. If that's not possible, film them in front of their RV or something as similar as possible. For a store update, think about a fresh coat of paint. A fall refresh also can mean painting a focal wall into a bright color. Apple green is always popular and works well with most other colors. Just a pop of color can update the look and feel of your store overnight. A classic fall color is terra cotta – a toned-down orange. It's virtually a neutral and makes people feel warm and welcomed. Another thought: Add a children's corner away from the front door so the kids can't run out the door into the parking lot while their parents are shopping. Customers who are shopping with a child or children will spend far less time in the store than childless people. Of course, depending on the child, that may work just fine for you and your staff. One hysterical child can ruin the shopping experi- ence for a store full of customers. Consider a walk-around toy for the child to play with to keep him/her occupied. Ideally, I suggest thinking about a 'bento box' experience for when a customer buys an RV or large/ expensive accessory. You may want to limit the gift for purchases over a certain dollar amount – that's up to you. It's fun, memorable and people love something for free. Product Display Promotes a keyed alike program for dealership Professionally merchandised for increased sales Complete line of interior & exterior locks Fits on standard gondola or free standing Available through these distributors 700 Patricia Court Elkhart, IN 46516 888-400-3044 Replacement keys also available G301-G391 Get Out There. Stay Out There. www.wallas.us 1-888-606-6655 Clean, safe diesel heat.

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