November '20

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8 THE SHOP NOVEMBER 2020 increases the amount of relevant traffic you'll get to your website. Write Short Sentences If you write long-winded sentences, your audience isn't going to read them. They will get bored quickly and fail to take in the information you're providing. This means they won't take anything away from your content and they won't feel as though they've gained something from what you've written. Keep your sentences short and sweet. It will help keep your audience's attention. Keep the vocabulary simple as well, and don't include any confusing jargon. Make Text Scannable The same as using shorter sentences, making the text more scannable is more likely to keep your reader engaged longer. You can make your content scannable by: • Using a bulleted or numerical list instead of a long page of text • Adding in white space to break up your walls of text and make the con- tent easier to read • Using easy-to-understand language • Using key points as titles Publish in the Right Places OK, once you have great, unique content created, it's time to put it where your audi- ence will see it. If you've written a really interesting blog post, you can post it to your own website and social media, or approach a magazine that's popular with your ideal customers. Once you've got your content up and live, it's time to promote, promote, promote! PRO TIP: Add images, graphs and charts into your blog posts to help break them up and lend personality. There are simple changes you can make to your online content, social media accounts and website to help you get more traction with your online marketing. If you want to see more from your online marketing, you need to be able to create content that is both relevant to your industry and of value to your audience. Get Out of that Rut

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