November '20

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10 THE SHOP NOVEMBER 2020 2 REDEFINE YOUR SOCIAL STRATEGY Social media accounts are vital when it comes to building traction with your digital marketing. A strong social media strategy will attract customers, boost sales and help you grow your company. Here are a few ways you can improve your social media strategy today: Get Your Digital Footprint in Order This is obvious to a lot of people, but you'd be amazed at how many businesses don't update crucial information on their website, social media profiles, Google My Business account and elsewhere. Make sure that you keep all of your information up-to-date, especially when it comes to having a strong social media strategy. It only takes one wrong link to lose a lot of customers, which only makes it harder to bring more traffic to your website. Also, keep your phone numbers and email addresses updated as well or you could lose out on sales. Add Up-To-Date Photos If you want to improve your online pres- ence, then you need to keep your social media profiles looking professional and up-to-date. You can do this by keeping your profiles updated with new, profes- sional photos of your business, yourself and your team. Not only will this keep your social media current, but it will also show new cus- tomers that you are still relevant and active. When updating your main profile pic- tures on your social media accounts, make sure to use the same ones throughout all of the platforms you're on. This helps keep your brand's visual identity consistent. Post Regularly When your customers decide to follow you on social media, they expect regular, relevant posts. This is why it's crucial to continuously update your social media with information about you, the industry or your niche. You can post images of the products you have for sale, live-broadcast an event or tweet about any new offers you might have coming up. Any form of interaction or engagement with your customers is important, as it helps you spread brand awareness and gain serious traction in your marketing. (Remember the best content tips from above.) PRO TIP: Everyone is not your audi- ence! Don't try to reach everyone on your social media accounts—stick with your niche and what you know. A strong social media strat- egy will attract customers, boost sales and help you grow your company. Get Out of that Rut

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