November '20

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12 THE SHOP NOVEMBER 2020 3 IMPROVE YOUR LOCAL SEO Improving your local SEO is essential for operating on a regional, as opposed to a national, level. Local SEO focuses on priori- tizing SERPs (search engine results pages) in specific locations rather than searches across the country. A good local SEO strategy relies on your brand's marketing, your products and the services of interest to local customers. Optimizing your local SEO means you'll receive more traffic to your website and increase your sales. Here are a few ideas you can consider when optimizing your local SEO: • Optimize your Google My Business profile • Respond to reviews from customers (both negative and positive!) • Optimize your website for voice search • Create content covering local events or news stories • Optimize your website for mobile use • Use local keywords in your content PRO TIP: Engaging with online directories is a perfect way to help improve your local SEO and gain more traction for your website. Implement these three changes to your digital marketing efforts and you should see some serious results. If you'd like to get a head start on your marketing efforts, take a look at our Marketing Maximizer to get you ready for the year ahead. BARRY ALT is the founder of Motorhead Digital, providing signature Marketing Maximizer programs specifically devel- oped for auto restoration, per- formance and restyling shops. These programs are geared toward customer acquisition and conversion to keep those project bookings coming. With over 23 years of experience in digital marketing and web development Barry's goal is to help clients market and grow their shops through strategic marketing practices. You can reach him at (585) 766-9785, or online at Get Out of that Rut It's crucial to continuously update your social media with information about you, the industry or your niche.

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