November '20

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NOVEMBER 2020 THE SHOP 35 The SEMA Show Goes Virtual In place of the annual SEMA Show in Las Vegas, the Specialty Equipment Market Association is offering an online marketplace to allow manufac - turers and resellers in the specialty automotive segment to connect and conduct business. Set for Nov. 2-6, SEMA360 was cre- ated after industry members expressed a need for a viable marketplace solu- tion in the absence of the 2020 SEMA Show, which has been canceled due to the coronavirus pandemic. "Creating a platform where the industr y can gather and discover new products and trends has always been a SEMA priority," said Chris Kersting, SEMA president and CEO. "SEMA360 is the ideal solution to bring the industry together at a time when we've all been kept apart. The platform allows qualified buyers to interact with manufacturers, see innovative new products, check out top SEMA Show builds and take in industry-leading educational offerings." SEMA360 is a simplified platform where SEMA will help manufacturers create a straightforward brand pres - ence that will reach domestic and international buyers. With a focus on helping businesses grow, participating resellers will have access to product offerings, demonstrations and manu - facturer personnel. "The industry made it clear there is a void to fill," said Tom Gattuso, SEMA vice president of events. "SEMA360 addresses that need by leveraging SEMA's exclusive buyer database to connect manufacturers with resellers." Key features of SEMA360 include: • A platform for manufacturers to showcase new products • Interaction between manufacturers and resellers for quality business exchanges • SEMA vehicle reveals from world- class builders • Education focused on professional development and new strategies Visit to learn more. Installers Edge offers high-performance garage insurance custom-designed for car builders, jobbers, and retailers. Franco Ganino CA License No. 0C36861 © 2020 Alliant Insurance Services, Inc. All rights reserved. Save Money. Save Time. Get Peace of Mind. This coverage includes: Mobile & customer property · Buildings, contents, income · · Garage liability protection · Garage keepers legal · Business autos · Non-owned auto liability Senior Vice President 800 390 9099 TS_CASM_1901A 1-3H.indd 1 TS_CASM_1901A 1-3H.indd 1 9/28/20 2:36 PM 9/28/20 2:36 PM

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